Email is one of the oldest and most essential digital marketing tools in a company's arsenal, and for good reason! Email marketing allows companies to create a customizable experience that appeals to a broad audience of consumers and empowers them to develop campaigns that nurture target audiences down the sales funnel with personalized messaging.
However, manually managing these campaigns can be challenging and time-consuming, which is why email automation tools have become a crucial staple in a marketer's tech stack.
With that in mind, Solutions Review editors compiled the following list to spotlight some of the top-rated email automation tools and platforms in the marketplace. Our editors gathered this information via online materials, reports, product demonstrations, conversations with vendor representatives, and free trial examinations.